Posts Tagged ‘Diva Marketing

04
May
10

5 reasons blogs pay off

A frequent comment from businesses and people new to blogging is:  I have a website, so why do I need a blog?

Here are 5 reasons blogs pay off.

  1. IMPROVED BRAND IMAGE: Positive perceptions of  a business or company increase +36% if there is a blog either on or linked to the website. That’s because consumers view you as accessible, transparent and willing to help (source: Nielsen) .
  2. BETTER SEARCH RESULTS: A blog is a major asset for better search results, especially since you can link your blog to others (and visa-versa), a primary characteristic search engines use for determining relevance. For example, my name, Rob Petersen, is pretty common. In searching the name, this site, BarnRaisers, comes up 4th, ahead of a famous magazine publisher and a former running back for the Philadelphia Eagles (sorry, I’m not them).
  3. STRONGER RELATIONSHIPS: 95% of people never read more than 5 pages or spend more than 5 minutes on a website (source: comScore). If your company or brand website has more than 5 pages, consumers are likely to get to know you better through your blog than the chance your website can beat these odds.
  4. RETURN ON INVESTMENT: “Open source” blogging platforms are very good now and keep getting better.  To reveal a little about myself, seven months ago, I built this site with a little sweat equity and $7.50.  Given the platform capabilities, I also made it the company website and put 5 tabs on top to tell the story of our business (with great respect to comScore). Although it also took knocking on dozens of doors (well, dozens of dozens) to secure initial assignments and there was  time, travel and other business expenses, blogs played a critical role delivering the necessary ROI to  start and build a business.
  5. SHARED OBJECTIVES:  Blogs and brand websites share (at least they should) the same business objectives; that is, to drive leads, provide useful information, be helpful, convert consumers, complete desired transactions (e.g. create inquiries, sign up subscriptions, make a purchase) and keep your audience coming back to build your brand. Can any business have too much of that?

I go to blogs, before websites, for inspiration, ideas and help.  Bloggers I admire keep me in the know and have graciously helped me, either directly and indirectly, be a better communicator, business person and blogger.  I also feel like I have a relationship with someone which is always preferable.  Just a  dozen of the many I turn to are:

  1. http://www.chrisbrogan.com
  2. http://sethgodin.typepad.com
  3. http://mashable.com
  4. http://www.marketingprofs.com
  5. http://www.bloombergmarketing.blogs.com
  6. http://www.tomhcanderson.com
  7. http://www.marketersstudio.com
  8. http://mackcollier.com
  9. http://www.socialmediaexplorer.com
  10. http://www.n2growth.com/blog
  11. http://conversationagent.com
  12. http://altitudebranding.com

A blog I also admire for its business acumen is http://www.singleservecoffee.com

The blog’s creator has smartly identified a topic that is also be a niche business in a big, crowded, competitive category.  The brand name/URL establishes category authority and comes up #1 on search engines for “single serve coffee” and “single serve coffee makers.”  The blog reviews products, has relevant ads (that generate revenue) and sells single serve coffee makers and accessories direct to consumers.  On the site, there is also social community on the subject.  The ROI must be extraordinary.

Does this help you see the value of blogs?

21
Apr
10

“Advanced” social media workshop

If you happen to be in the vicinity of Stamford CT Tuesday night (4/27) from 6pm to 9 pm, we’d welcome you to an “advanced” social media workshop at UCONN.  Here are the directions  http://www.stamford.uconn.edu/visitors.htm

When we were asked by US Small Business Administration to do an “advanced” social media workshop, we thought:  What is “advanced” social media anyway?  Someone who has built up thousands of fans and followers on Facebook and Twitter? A brand with a You Tube video viewed by millions? A business using proprietary social networking technology, widgets and apps?

This didn’t do it.  We defined it as:  A business or brand that has used social media to the benefit of their bottom line; saw clear business growth, proved an ROI, communicated consistently with their customers and, as a result, has the know how, insights and understanding to do it again and again.

When we thought about in these terms, a lot of case studies came to mind.  Some from business owners who happened to be our friends, colleagues and clients.  We thought it would be more interesting for them to tell you what social media did for their brands.  Here’s the list of brands that will be discussed:

  1. AJ Bombers – A  burger joint in Milwaukee WI
  2. Vitamin Water – I guess you know this one
  3. Forever Verdant – A services company for environmentally friendly living
  4. Bloomberg Marketing/Diva Marketing – A top social media and marketing consultancy and top 20 blog according to Forbes
  5. Real Women on Health – A health and wellness community for Baby Boomer women
  6. HubSpot – An inbound marketing solutions company to grow traffic, leads and sales

For AJ Bombers and Diva Marketing, owners Joe Sorge and Toby Bloomberg will be live (courtesy of Skype) from Milwaukee WI and Atlanta GA.  After all, it’s called social media for a reason.

If it’s nearby for you, we’d love to have you.  There is a $25 fee; $35 for two.  It doesn’t go to us (or the presenters) but back to the US Small Business Administration.  We and they believe social media is a competitive advantage for small businesses who play a vital role in our economic recovery.  And we’d rather see our administration spend money on small businesses, not big banks.

It’s our 2nd of 2 workshops at UCONN this spring.  The 1st was a “beginners” workshop.  What is social media for “beginners?”  That’s a much easier question and that presentation is below.




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