1. The internet has changed the way we buy
  2. People don’t trust advertising and now they turn to who they do trust, other people
  3. There’s a new skill set required for manufacturers, marketers and advertisers – selling through conversations, not monologues
  4. Social technologies enable these conversations to occur more quickly through communities who share similar beliefs and want to help others like them
  5. Any brand can benefit from a community building their business right now if they are:
  • Able to differentiate their users
  • Locate brand advocates
  • Provide a place to engage in a public experience of the brand


Here are the facts and figures to confirm:

  • 90% of all purchase decisions begin online
  • 75% of consumers shop online before they buy offline
  • 85% are looking for an independent review
  • 78% of people trust the recommendations of other people
  • They have an average of 52 friends online
  • Positive perceptions of companies increase by +36% if they have a blog on their website
  • 14% of people trust advertising
  • Only 18% of TV advertising campaign ever achieve a positive return on investment

0 Responses to “What’s changed”

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November 2017
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